Marketing research: information, analysis, forecast: textbook

The theory and principles of marketing research, the issues of obtaining and analyzing marketing information, strategic and situation of markets, competition, and modeling of customer behavior are presented.
In accordance with the requirements of FG OS VPO, the second edition is supplemented by current materials on social marketing, about new information capabilities, forecasting and market dynamics based on the latest statistical data.

For bachelors, masters and teachers, graduate students of economic and trade universities, practical employees of marketing services.
Recommended by the educational and methodological association of education in the field of commerce, marketing and advertising as a training manual for students studying in the specialty "Marketing".
corresponds to the Federal State Educational Standard of the 3rd generation