Marketing Practicum
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The processes of developing a strategy and mission of the company, creating a unified information environment, the methodology for analyzing the market for the goods market (services) and its segmentation. The following marketing issues are considered: product life cycle, price and pricing, advertising and stimulating sales. Business process regulations, extensive practical material, a dictionary of terms.
For students, graduate students and teachers of universities, listeners of the system of postgraduate education, managers of organizations, entrepreneurs
For students, graduate students and teachers of universities, listeners of the system of postgraduate education, managers of organizations, entrepreneurs
Author:
Author:Kevorkkov Vladimir Vladimirovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Politics & Social Science
ISBN:
ISBN:978-5-406-04057-7
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