Marketing. Ontological foundations of the general theory of markets. Monograph
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The monograph is based on a qualitatively new concept of organized market integrity, attempting to build an ontology of a general market theory. The ontology is defined by a system of basic concepts and categories around which conceptual structures are formed, creating abstract models aimed at reflecting the essential properties and regularities of the structure, functioning, behavior, and development of the market in interaction with the external environment. The structure of scientific knowledge is captured in the form of hypotheses of organized market integrity and functional isomorphism of market structures, as well as the principle of balancing the economic interests of the main market participants.
This work is intended for economists, methodologists, specialists in forecasting and researching markets of various natures, production and management organizers, teachers and students of management schools, graduate students and students of economic and humanitarian profiles interested in the theoretical foundations and tools of a comprehensive approach to market research.
This work is intended for economists, methodologists, specialists in forecasting and researching markets of various natures, production and management organizers, teachers and students of management schools, graduate students and students of economic and humanitarian profiles interested in the theoretical foundations and tools of a comprehensive approach to market research.
Author:
Author:Belzetsky Anatoly Iosifovich
Cover:
Cover:hardcover
Category:
- Category:Business & Money
Dimensions:
Dimensions:21.7x14.5x1.8 cm
Series:
Series:Scientific Thought
ISBN:
ISBN:978-5-16-018282-7
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