Marketing Office of the interaction of the subjects of the innovative sphere. Monograph

The monograph discusses the theoretical and methodological foundations of marketing of interaction in the innovative sphere. The problems of the development of the modern innovative sphere, as well as the prospects for network forms of organizing the interaction of enterprises are analyzed. The factors affecting the interaction of the subjects of the domestic innovative sphere are investigated, the results of a study of the specifics of their interaction are presented. The mechanism for the formation and development of innovative networks based on marketing of interaction, a model of communicative support for their functioning is proposed.
Designed for scientists, students and graduate students of higher educational institutions, students of training, retraining and advanced training, specialists in the field of innovation