Marketing of hospitality and tourism services. Training and practical manual for bachelors
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The educational and practical manual discusses the specifics of the marketing of hospitality and tourism services, the features of the marketing environment of services of the services sector, marketing strategies of international and national tourist organizations, the behavior of consumers of goods and services, market segmentation, food, price and communicative policy of the hospitality and tourism industry enterprises.
Control issues and questions for self -testing, tasks for independent work, practical tasks in the form of tests, calculation tasks that allow you to evaluate knowledge of theoretical material, crosswords for mastering the main terms, as well as situational tasks are given.
For undergraduate students studying in the areas of training Tourism, Hotel business, Economics and Management
Control issues and questions for self -testing, tasks for independent work, practical tasks in the form of tests, calculation tasks that allow you to evaluate knowledge of theoretical material, crosswords for mastering the main terms, as well as situational tasks are given.
For undergraduate students studying in the areas of training Tourism, Hotel business, Economics and Management
Author:
Author:Murtuzalieva T.V., Rozanova T.P., Tarasenko E.V.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Travel & tourism
Series:
Series: Training publications for bachelors
ISBN:
ISBN:978-5-394-02710-9
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