Marketing. Models, Technologies, Tools. Textbook for Universities
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The publication implements an approach: from marketing competencies to business processes, and from there - to the tasks that a student studying marketing within the fields of 'Management' and 'Economics' should be able to carry out. To reinforce the acquired knowledge and skills, students are encouraged to develop a marketing project for a new digital product.
The textbook is equipped with a set of modern tools for implementing marketing tasks. It presents marketing models, technologies for their implementation, and the tools used. A special place in the educational material is occupied by digital tools and currently relevant technologies for integrating online and offline marketing.
Marketing models, technologies, and tools are presented in the context of key business processes that are most in demand by employers. This practical experience is systematized taking into account 35 years of teaching the discipline of 'Marketing' at the Marketing Institute of the State University of Management. The material is grouped in a way that contributes to the development of competencies necessary for a successful career start for students studying in the fields of 'Management' and 'Economics'.
This publication will be useful for students studying the discipline of 'Marketing' and pursuing degrees in 'Management' and 'Economics' (bachelor's degree).
The textbook is equipped with a set of modern tools for implementing marketing tasks. It presents marketing models, technologies for their implementation, and the tools used. A special place in the educational material is occupied by digital tools and currently relevant technologies for integrating online and offline marketing.
Marketing models, technologies, and tools are presented in the context of key business processes that are most in demand by employers. This practical experience is systematized taking into account 35 years of teaching the discipline of 'Marketing' at the Marketing Institute of the State University of Management. The material is grouped in a way that contributes to the development of competencies necessary for a successful career start for students studying in the fields of 'Management' and 'Economics'.
This publication will be useful for students studying the discipline of 'Marketing' and pursuing degrees in 'Management' and 'Economics' (bachelor's degree).
Author:
Author:Azoev G. L.
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Education & Teaching
Dimensions:
Dimensions:24.3x17.5x3 cm
Series:
Series:Textbook for Universities
ISBN:
ISBN:978-5-4461-2127-4
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