Marketing Management
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The manual considers the main directions of the marketing management process. The logical sequence contains the content of strategic marketing, organizational forms of management, distribution management mechanisms, promotion, as well as control and assessment of marketing results.
It is designed for students studying in the specialty "Marketing", as well as students in the specialties" management ", Logistics"," Economy and Management at the enterprise "
It is designed for students studying in the specialty "Marketing", as well as students in the specialties" management ", Logistics"," Economy and Management at the enterprise "
Author:
Author:Inga Sinyaeva
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Calendars, Holidays & Souvenirs
ISBN:
ISBN:978-5-9558-0112-4
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