Marketing Logistics. Textbook
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The issues of theory and practice of marketing logistics are considered. The main indicators and concepts of increasing efficiency in logistics systems, marketing logistics strategies, principles, methods of integrated marketing logistics modeling are described. The problems of managing integrated logistics networks in trade based on modern marketing are highlighted. The history of the formation and examples of modern information and communication technologies in marketing-logistics systems are presented, the current state and prospects of their development in logistics are defined.
For students studying in the fields of 'Management', 'Trade'. It may be useful for teachers and postgraduates, as well as practitioners in the field of commerce, marketing, logistics, warehouse, transport, and trade business management.
For students in economic and transport training directions. It may be useful for specialists working in the field of logistics.
For students studying in the fields of 'Management', 'Trade'. It may be useful for teachers and postgraduates, as well as practitioners in the field of commerce, marketing, logistics, warehouse, transport, and trade business management.
For students in economic and transport training directions. It may be useful for specialists working in the field of logistics.
Author:
Author:Idrisov Shamil Agayevich
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Engineering & Transportation
Dimensions:
Dimensions:21.6x15.3x1.8 cm
ISBN:
ISBN:978-5-9729-0920-9
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