Marketing in Tourism. Textbook. Approved by the Education Ministry of the Russian Federation
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The essence, content, technology and toolkit of marketing activity in tourism are systematized. The presentation of theoretical issues is organically combined with examples and practical recommendations, which contributes to the best learning material.
For students of higher educational institutions, listeners of postgraduate and additional education institutions, practical workers of the tourist industry
For students of higher educational institutions, listeners of postgraduate and additional education institutions, practical workers of the tourist industry
Author:
Author:Durovich A.P.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Travel & tourism
Series:
Series: Higher Education
ISBN:
ISBN:978-5-16-009967-5
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