Marketing in Commercial Activity. Study Guide

The publication is devoted to the organization of commercial activities (first, second sections) and the use of marketing tools to increase its efficiency (third section) The authors compare the market of goods and the service market, analyze commercial activities in trade, the procurement system and the formation of the range, e-commerce. Marketing tools are discussed in the context of the management of the enterprise and evaluating its indicators.
A training manual was developed in accordance with the Federal State Educational Standard of Higher Professional Education of the Third Generation (Expert Conclusion of UMO on Management Education No. 11528/2 dated June 5, 2014) It implemented a general vector for the expansion of interdisciplinary bonds, which is in demand due to the task of integrating Russian education into the European educational space.
The book is addressed to students studying in the destinations of the "economy", "management", "shopping", as well as anyone interested in the organization and management of commercial activities, the influence of marketing on its effectiveness