Marketing in book publishing
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The book is a collection of practical recommendations and creative ideas that allow you to increase the sales of books in a procurement and volatile market space. Destroying the idea of marketing, as about mythical art, the author shows how classical marketing strategies apply to the book business. The publication is designed for employees of the editorial and marketing services of publishing houses, as well as students studying the publishing business
Author:
Author:Patrick Forsight
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Fiction
Series:
Series: Publishing School
ISBN:
ISBN:978-5-4160-0016-5
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