Marketing in Advertising. Textbook for Vocational Education

The basics of marketing in advertising are revealed: a complex of marketing activities in the field of advertising, marketing research in advertising, marketing communications in advertising. The textbook fully corresponds to the current realities of the market economy in Russia, revealing the essence and features, as well as teaching students the basics of non-profit and digital marketing. Theoretical knowledge is systematized, author's schemes and tables give clarity to the educational material. A wide range of modern Russian and international examples is provided. Each section includes control questions, assignments, and cases, and a final test on the entire material is offered.
Complies with the latest generation of the Federal State Educational Standards for Vocational Education.
For students of secondary vocational education studying in the field of 'Advertising'.