Marketing in advertising + eApplication: tests. Textbook for vocational education.
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It includes material on organizing advertising activities. Reflects the modern level of knowledge in the field of advertising goods and services. Contains information about the advertising market in Russia and foreign countries. The specifics of planning and evaluating the effectiveness of an advertising campaign are shown. Issues such as marketing features, market and advertising strategy, the influence of advertising on consumers, and legal regulation of advertising activities are discussed. Ways of using advertising media are disclosed. It corresponds to the latest generation of the Federal State Educational Standards for Vocational Education. Recommended for mastering professions from the list of the top 50 most in-demand in the labor market, as well as new and promising professions. For students of secondary vocational education studying in the field of "Advertising," as well as for participants in additional education courses.
Author:
Author:Ryzhikov Sergey Nikolaevich
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Education & Teaching
Dimensions:
Dimensions:21.7x15.5x1.7 cm
Series:
Series:Vocational education
ISBN:
ISBN:978-5-406-11146-8
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