Marketing for Masters. Study Guide
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The essence and content of the main categories of marketing are considered, analyzes existing marketing concepts and their taxonomy in accordance with socio-economic factors. The essence, principles, strategies and goals of practical marketing activities are disclosed, the definition of the main elements of the marketing complex is given.
The market research is considered from the position of determining its capacity and prediction of the market share, the trends in the development of principles and methods of segmentation are presented.
The basic directions of marketing product development and conceptual aspects of the structure of the life cycle are presented.
It is given a definition of price from the point of view of marketing and considered the basic pricing strategies, taking into account the characteristics of consumers.
The basic integration processes of communication tools of marketing activities are presented, indicators of the assessment of communication marketing.
A training manual is designed for teachers of economic and technical faculties, masters, graduate students and specialists in organizing marketing activities
The market research is considered from the position of determining its capacity and prediction of the market share, the trends in the development of principles and methods of segmentation are presented.
The basic directions of marketing product development and conceptual aspects of the structure of the life cycle are presented.
It is given a definition of price from the point of view of marketing and considered the basic pricing strategies, taking into account the characteristics of consumers.
The basic integration processes of communication tools of marketing activities are presented, indicators of the assessment of communication marketing.
A training manual is designed for teachers of economic and technical faculties, masters, graduate students and specialists in organizing marketing activities
Author:
Author:Simonyan Tatyana Vladimirovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Politics & Social Science
Series:
Series: Higher Education
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