Marketing for bachelors of management and economics. Educational manual
Please sign in so that we can notify you about a reply
The textbook includes the texts of lectures, each of which allocates key concepts, conclusions on chapters, questions and tasks for repetition and independent study. Separate structural components of the benefit are allocated programming and methodological provision of the course, control and measuring materials, glossary and applications.
A distinctive feature of the textbook is a detailed consideration of the analytical and design tools of the manager"s activities that make it possible to make the marketing management process in the sectoral organization effective
A distinctive feature of the textbook is a detailed consideration of the analytical and design tools of the manager"s activities that make it possible to make the marketing management process in the sectoral organization effective
Author:
Author:Shemyatikhina L.Yu.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Education & Teaching
Series:
Series: Higher Education
ISBN:
ISBN:978-5-222-22693-3
No reviews found