Marketing

The textbook can be used in the study of the interdisciplinary course "marketing" of the professional module "Organization and conduct of economic and marketing activities" in accordance with the requirements of the Federal State Educational Standard SPO in the specialty "Commerce (by industry)".
Theoretical marketing basics, its goals, tasks and modern management concepts are presented. The functions and content of marketing activities at enterprises of new organizational forms are considered. The issues of innovative, commodity, price, sales, communications, service and advertising policies of the enterprise, issues of planning the marketing strategy and organization of enterprise marketing services are highlighted. The methodology of analyzing marketing costs and determining the effectiveness of marketing activities.
For students of secondary vocational education institutions