Marketing Communications. Collection of interactive tasks, business games, and case studies.
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The educational and methodological manual provides examples of various business games and cases developed and successfully used by the author at the Faculty of Public Administration of Lomonosov Moscow State University within the discipline of 'Marketing Communications'. The manual is intended for students studying in the fields of higher education preparation: 'Management', 'Human Resource Management', 'Public Administration', 'Advertising and Public Relations', 'Media Communications'. 2nd edition, stereotyped.
Author:
Author:Loguntsova Irina Vyacheslavovna
Cover:
Cover:soft
Category:
- Category:Business & Money
- Category:Education & Teaching
Dimensions:
Dimensions:19.9x12.9x.3 cm
Series:
Series:Marketing, advertising
ISBN:
ISBN:978-5-8114-9035-6
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