Marketing basics of strategic planning. Theory, methodology, practice

The main idea of ​​the book is that the development of a clear marketing strategy is currently the most affordable way to increase the intangible assets of the enterprise that requires not large -scale investments, but to systematize knowledge about the market and the implementation of the strategic management system at the enterprise. Marketing is seen as an ideological, informational, organizational and methodological basis for strategic planning. Numerous examples of building marketing systems and strategies for Russian enterprises are presented. Many methodological materials are published for the first time.
The book is addressed, first of all, to managers of enterprises who seek to improve the market orientation of their business, practicing marketers, as well as students and teachers of economic universities