Marketing as a strategy. The role of the CEO in the intensive development of the company

The transition of world companies to corporate marketing, in the opinion of the author of the book, requires the implementation of the main transformations in this area. These transformations, discussed in detail in this book, are particularly relevant for Russian companies with which they will help develop competitive strategies.
The book is intended for specialists in the field of marketing and managers of companies.
Nirmalia Kumar - the famous professor of marketing, coach, consultant and head of the seminars, author of more than 80 scientific publications, methodical benefits and textbooks. The book "Marketing as a strategy" will provide an opportunity to explore the position of Kumara on marketing in today"s conditions and apply the methods and ideas of the author in practice