Marketing and competitiveness
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The issues of the practical application of the marketing complex tools that ensure the competitiveness of a medical organization oriented to the result are the quality of life - the quality of life of the patient. Particular attention is paid to the problems of a comprehensive approach to the provision of medical care, based on the principles of stage and multidisciplinary approach. The issues of strategic planning are considered and the regulations of business processes of work in the field of marketing by the organization’s divisions are given. Theoretical provisions are supplemented by examples from practice.
For heads, heads of departments (health organizers) and all employees interested in improving the competitiveness of their organization, as well as students of medical universities and students of advanced training programs
For heads, heads of departments (health organizers) and all employees interested in improving the competitiveness of their organization, as well as students of medical universities and students of advanced training programs
Author:
Author:Kevorkkov Vladimir Vladimirovich
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Medical Books
ISBN:
ISBN:978-5-7749-1126-4
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