Marketing
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The study manual examines the versatile marketing aspects at the organization level. Special attention is paid to the analysis of basic concepts in marketing, various methods for collecting and processing information, pricing, development of marketing communications and organizational culture. The actual material characterizes the real marketing techniques used in the practical activity of Russian organizations
Author:
Author:Knyshova E.N.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Politics & Social Science
ISBN:
ISBN:978-5-8199-0068-0
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