Market Research Methods

The book "Market Research Methods is a kind of practical collection of" tools" market research. The author revealed the topic on the example of specific operations ("steps"), which must be carried out within the framework of the market research: formulating the problem of market research, the choice of "research design", selection of information sources and methods of data collection, operationalization and measurement, selection of units of measurement, initial Data collection, data preparation for processing and evaluation, analysis of the obtained data and interpretation of results, drawing up a research report, presentation or publishing results. A feature of the book is the clarity of constructing, conciseness and availability of presentation, systemicity and detail description of research methods, as well as the use of methods of mathematical statistics for processing, analysis and evaluation of the reliability and reliability of the results obtained.
Of course, this publication will be a useful scientific and theoretical benefit for researchers, teachers and students studying marketing. On the other hand, this book can be a practical guidance for marketing managers, PR and advertising specialists