Market potential of the enterprise

The first Russian monograph on the systematic presentation of the theoretical and methodological foundations of planning the market activities of industrial enterprises in the conquering economy based on a new scientific category - market potential, understood as a set of funds and capabilities of enterprises in the implementation of market activities. The main toolkit of market activities developed to date is presented. A possible scheme of numerical assessment of the market potential of the enterprise is described.
The monograph is addressed to managers and specialists of enterprises planning to conquer the target market with the help of modern economic methods, as well as students of the economic specialties of higher educational institutions