Managing Companies of the Future. Full Spectrum Thinking for Business Development

Leading futurist Bob Johansen, based on research from the Institute for the Future, shows how a new way of thinking - full spectrum thinking - can help leaders break free from limiting frameworks and see new opportunities for business development.
Full spectrum thinking is the ability to seek patterns and connections, going beyond categories and stereotypes, without succumbing to false certainty. The world is changing rapidly, and within the next 10 years, our surrounding reality will change even more. The key trends are that we are transitioning from a product economy to an experience and customer-centric economy. People will increasingly decide what they want to own versus what they only want to use. It will become increasingly difficult to distinguish between human and computer resources. A generation of "digital natives" will enter the job market, and it is their lifestyle and values that will set the direction for human resources policies.
The new reality will require a new paradigm of thinking. Companies and leaders who provide space for a wide range of alternative solutions and embrace full spectrum thinking will be able to survive and thrive.