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Management of the development of the health and wellness tourism market. Monograph

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Old price: 44.35
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Author:Vetynev AM, Kiseleva A.A., Kontorovsky A.L.
Cover:Hard
Category:Politics & Social ScienceTeen & Young
ISBN:978-5-16-011710-2
Dimensions: 145x10x215cm


The monograph reflects the results of perennial studies of authors on the management of the market of medical and health tourism. The theoretical and terminological aspects of the problem, the state of the tour operator sector of the market, the characteristics of consumers, the problems of customer orientation of dtsenations, issues of assessing the economic impact and forecasting the development of this type of tourism are considered. For heads of sanatorium-resort institutions, specialists in the field of tourism, marketers, students of universities, students in the areas of preparation 44.03.02 and 44.04.02 Tourism and other areas of the tourist profile