Management of organizational culture
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The essence, structure, properties and functions of organizational culture are revealed. The significance of organizational culture is shown and examples of purposefully formed organizational values of the largest Russian and foreign companies are given. The most popular typologies of organizational cultures and the possibilities of their practical use are considered to diagnose the culture of a particular organization. The main stages and methods of managing organizational culture have been identified, the features of cultural management at different stages of the development of the organization are shown. The indicators that can be used to evaluate the effectiveness of organizational culture are summarized. Methodological recommendations are given on the development of documents regulating the organizational culture, as well as examples of such documents (codes of corporate culture and corporate standards) developed in domestic organizations. The manual contains methods to determine which elements of organizational culture have developed in a particular organization, to which the organization runs organizational culture, how strong from the point of view of influence on the behavior of personnel the prevailing organizational culture
Author:
Author:Коновалова Валерия Германовна
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Education & Teaching
ISBN:
ISBN:978-5-392-20925-5
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