Management Accounting of Media Companies. Study Guide
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The training manual is a guide to conduct management audit and improving the management efficiency of media companies through a comprehensive study of the internal and external environment of such companies. It is made in the form of a real report on the results of the management audit of regional media holdings, provided by the methodological recommendations and comments of the current media manager. The results of this audit, developed and conducted by the Higher School of Journalism, HSE led by Professor I.V. Cyrius at the end of 2009, and formed the basis of this manual.
The study manual describes a real research case associated with media management. The materials were tested during the research seminar of the master"s program Management in the media of HSE and may be useful to students (mainly magistracy) studying media exchange, as well as used in teaching the disciplines MediaMent, Media Marketing and research and research and research and research and Project seminars
The study manual describes a real research case associated with media management. The materials were tested during the research seminar of the master"s program Management in the media of HSE and may be useful to students (mainly magistracy) studying media exchange, as well as used in teaching the disciplines MediaMent, Media Marketing and research and research and research and research and Project seminars
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Calendars, Holidays & Souvenirs
ISBN:
ISBN:978-5-7598-1089-6
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