Man and Century. Rebbe Menachem-Mendel Schneerson

For 43 years of his leadership, Rabbi Meachem Mendlova Schneerson managed to bring more people to Jewry than all the religious leaders of the current generation, taken together. Its methods were completely innovative, previously unprecedented in Jewish organizations. Rebbe used, it seems, all the possibilities, technology, press, public influence in order to achieve what he has achieved. The bloodstand, it seemed that the dying Hasidian movement turned into a powerful force, the influence of which millions of people feel. Rebbe built an unprecedented network of Habad branches all over the world. Thousands of his followers went to all corners of the Earth, and, as one of the largest Israeli rabbis: Wherever you come, you will meet two things - Coca-Cola and Khabad. And even where there is no Coca-Cola, there is a habad ".
With this book, we will try to figure out the dynamics of this process, tell about the great man and its time