Make the internet work at your restaurant

Maria Zhogolev - Internet Marketing Consultant, has extensive experience in promoting and optimizing sites, increasing conversion on projects in two or more times, increasing the income by the client"s website, three times and more, conducted dozens of successful advertising campaigns.
Come on the Internet to work on your restaurant "- this is a desktop book of restaurants, marketers, PR managers and SMM specialists engaged in promoting cafes and restaurants. It contains many business cases illustrating truly unlimited internet opportunities to promote the restaurant, attract new guests and increase the loyalty of regular visitors without serious financial investments.
Facebook, "VKontakte", Instagram, YouTube, TripAdvisor, E-mail distribution, coupon services, blogs and forums, contextual advertising, content marketing, mobile applications - In this book you will find 1000 and 1 way to promote the restaurant in Network.
How to make the site of the restaurant more visited how to work with Internet reviews, how to increase the audience of communities in social networks, how to engage the guests of the restaurant in Communication via Instagram, which is needed to succeed on YouTube, how to make a newsletter as interesting how to use contextual Advertising than attractive and dangerous coupon services, how to use mobile applications for the promotion of a restaurant - about this and many other things under the cover of this book.
Talking about each promotion tool, the author leads bright examples based on the practice of the most famous Russian and foreign restaurants, restaurant networks and food delivery services. These examples will allow you to take over the best experience and surpass it.
Why did we publish this book?
Because it keeps up with the times - all marketing techniques are considered here on the example of fashionable restaurants, cafes and food delivery services ("Turandot", "Voronezh", White Rabbit, Starbucks, Kfc, Burger King, "Coffee House ", Delivery Club, etc), and all links are accompanied by QR codes. Arm yourself with this book and mobile phone - and the victory in the fight against competitors will definitely be yours!
What is this book about?
This book is about how using the Internet and electronic marketing tools can be highlighted among competitors, to improve the client service with a qualitative way, to increase the recognition of the restaurant and the loyalty of the audience, build communication with potential and existing customers.
This book will help you:
- determine which tools to use to promote the restaurant,
- learn how to apply these tools correctly
- Build your own e-marketing strategy,
- Evaluate the effectiveness of the use of each marketing tool