Magic Kick, or How to Advertise for Free

Who is this book for? For 99% of the owners of small and medium businesses, which are disappointed with the results of their promotional activities. How to prove to the entrepreneur that this advertisement is an article of income, not expenses? It is easiest to do this on an example of advertising free. In practice, an increase in sales from a free business promotion tool can be 1-2% It seems a bit. But if you use 10-15 such tools, you can increase sales by 10-20% The numbers are quite real. And it is much more than the cost of the book.
"Back in Soviet times, the books of Physics joke and" physics continue to joke ". Physician scientists presented the world many brilliant aphorisms. And even at the level of institute KVN, they are usually the best jokes differ teams of physical. Perhaps, it can be assumed that between physics and the ability to think brightly, witty and there is a direct connection. Another proof of this thought is the book of Alexey Ivanov, and his fate itself. Candidate of Physical and Mathematical Sciences, Ivanov achieved success as the author of successful and memorable advertising slogans and today is headed by a famous creative agency. In the book "Magic Pink", he talks about the ways of free advertising and the richest opportunities for creativity, which, as it turns out, opens this occupation. The book will be equally useful and those who own their own business and want to increase sales, and those who seek to become awared buyer and not come across the fishing rods of advertisers. Well, even those who did not buy anything in their lives of reading and did not sell anything in their lives. If, of course, such people are found in the world