Tim Cook. Genius who brought Apple to a new level
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The story of a modest genius, who, after the death of Steve Jobs, led Apple to dizzying heights.
The death of Steve Jobs in 2011 inflicted a gaping wound of one of the most innovative companies in history. Jobs was not just the legendary founder of the company and CEO of the company - he was a lively embodiment of global megabrand. It was hard to imagine that someone could take his place, and even more modest and inconspicuous Tim Cook, whom many considered the "workhorse" Apple. In conditions of increasing competition from Android and uncertainty regarding future products of the company, many predicted Apple ambulance.
But eight years have passed - and the affairs in Apple go excellently. After the death of Jobs, the company reached the highest point: it became the most expensive corporation on the planet, the first in history, whose cost was a trillion dollars. The price of Apple shares increased almost three times
The death of Steve Jobs in 2011 inflicted a gaping wound of one of the most innovative companies in history. Jobs was not just the legendary founder of the company and CEO of the company - he was a lively embodiment of global megabrand. It was hard to imagine that someone could take his place, and even more modest and inconspicuous Tim Cook, whom many considered the "workhorse" Apple. In conditions of increasing competition from Android and uncertainty regarding future products of the company, many predicted Apple ambulance.
But eight years have passed - and the affairs in Apple go excellently. After the death of Jobs, the company reached the highest point: it became the most expensive corporation on the planet, the first in history, whose cost was a trillion dollars. The price of Apple shares increased almost three times
Author:
Author:Linder Kani
Cover:
Cover:Hard
Category:
- Category:Biographies & Memoirs
- Category:Magazines & Encyclopedia
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Myth. BUSINESS
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00146-636-9
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