Let the cities live
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The very first projects in the world to promote places - territorial branding, branding cities - were stolen long before the concept of "brand of the place" was first used. In Europe, for example, already in the middle of the 18th century. In the middle of the 20th century, when the cities entered during the period of active competition among themselves, the promotion of places from local socio-business movements began to gain the contours of science, managerial discipline and sociocultural practice. And now the branding of cities is walking along the planet! He came to Russia thanks to Denis Vizgalov, who, without exaggeration, can be called a pioneer of Russian city branding. Denis was only 40 years old when his life tragically broke off in the summer of 2014 ...
This edition collects all the most valuable of his heritage. First of all, this is a book on branding cities, which he managed to prepare for the second edition (the first was published in 2F8) The most important articles are collected. Separate sections compiled descriptions of the cities developed by him and deciphered due to the help of lecture students.
The compilers hope that this book will continue the case of Denis Vizgalov and will help enthusiasts of branding Russian cities, cultural project managers, employees of city administrations, students and all those readers who are not indifferent to the fate of Russian cities
This edition collects all the most valuable of his heritage. First of all, this is a book on branding cities, which he managed to prepare for the second edition (the first was published in 2F8) The most important articles are collected. Separate sections compiled descriptions of the cities developed by him and deciphered due to the help of lecture students.
The compilers hope that this book will continue the case of Denis Vizgalov and will help enthusiasts of branding Russian cities, cultural project managers, employees of city administrations, students and all those readers who are not indifferent to the fate of Russian cities
Author:
Author:Denis Valerievich Vizgalov
Cover:
Cover:Soft
Category:
- Category:History & Geography
- Category:Politics & Social Science
Paper:
Paper:Coared
ISBN:
ISBN:978-5-9905530-4-0
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