The image of a businessman. Legal regulation and protection methods

The publication discusses the legal problems of fixing, preserving and using the image of a merchant in entrepreneurial activity, in connection with which the concept of image, individualization and identification of business entities is given, the legal means of preserving and using the image of the subjects, which include the company name, the name of the citizen and signature , as well as means of preserving and using the image of a business, which include commercial designations, logos, corporate identity, domain names, names of the origin of the goods.
The work is based on the analysis of the practice of preserving and using the image of merchants.
The book will be useful to students who in depth studying civil, entrepreneurial, commercial law and intellectual property law, as well as specialists in the field of legal support for promoting goods, works and services