Elections: Electoral Campaign Management
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What is an election campaign? This is a sequence of campaigning, affecting representations, stereotypes and political views of voters in order to form public opinion and achieve voting for a specific candidate.
The authors offer their system of conducting an election campaign based on a long -term study of the psychology and behavior of Russian voters in the conditions of elections to authorities of various levels. The description of this system underlies this book.
What types of "black technologies" are used in the elections and what can they be opposed to? What are the images of candidates in demand by voters? What qualities of candidates are considered obligatory and which are not? Which of the voters always goes to the polls and what follows from this? You will find answers to these questions in the first part of the publication.
In the second part, the authors propose to find out how to develop a branded style of the campaign, write campaign texts, build the work of the election headquarters, win the primaries and bypass the "pitfalls" of nomination and registration.
The third part of the book is devoted to the issues of agitation, the distribution of advertising products, the work of candidates for deputies with the media and the Internet.
The publication will be interested in politicians preparing to take part in the elections, PR specialists, advertising, marketing, journalists and political analysts. It can also interest students and students of the training courses of party assets, specialists of election headquarters
The authors offer their system of conducting an election campaign based on a long -term study of the psychology and behavior of Russian voters in the conditions of elections to authorities of various levels. The description of this system underlies this book.
What types of "black technologies" are used in the elections and what can they be opposed to? What are the images of candidates in demand by voters? What qualities of candidates are considered obligatory and which are not? Which of the voters always goes to the polls and what follows from this? You will find answers to these questions in the first part of the publication.
In the second part, the authors propose to find out how to develop a branded style of the campaign, write campaign texts, build the work of the election headquarters, win the primaries and bypass the "pitfalls" of nomination and registration.
The third part of the book is devoted to the issues of agitation, the distribution of advertising products, the work of candidates for deputies with the media and the Internet.
The publication will be interested in politicians preparing to take part in the elections, PR specialists, advertising, marketing, journalists and political analysts. It can also interest students and students of the training courses of party assets, specialists of election headquarters
Author:
Author:Ageev Rostislav Evgenievich, Peshkov Petr Yakovlevich
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Law & Legal
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Business Psychology
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-2953-9
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