PR Essentials. Digital Advertising and Communication. English textbook for the second year
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The English language textbook is intended for second-year students studying in the field of training 42.03.01 "Advertising and public relations" at the University of Financial and Economic Profile (full-time education) The textbook is aimed at developing foreign language knowledge and skills in all types of speech activity in the process of linguistic training. The structure of the textbook makes it possible to use the tasks proposed in it for both the auditorial and independent work of students in the framework of the subject being studied. The materials of the textbook allow us to apply a variety of innovative educational technologies for educational activities in the field of a foreign language, including a case analysis, SWOT analysis, multimedia presentations using the Power Point program, role-playing games, Internet Pois (Web-Quest), video viewing and audio listening .
This textbook as a universal can be applied not only to a teacher to test the knowledge of students, but is also an excellent way of self -control
This textbook as a universal can be applied not only to a teacher to test the knowledge of students, but is also an excellent way of self -control
Author:
Author:Savchenko Natalya Valerievna
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Languages
ISBN:
ISBN:978-5-00172-225-0
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