Modern advertising text. Precedence and interdiscursivity. Tutorial
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The training manual discusses the urgent problems of the intercessual interaction on the material of modern Russian advertising. At the same time, precedence is understood as a manifestation of interdiscursure.
A manual intended for studying training courses" Advertising Language "," Stylistics of the Modern Russian Literary Language "(as well as Special Counsers), is focused on the development of information in the field of style of advertising text and the development of students" skills in a comprehensive discourse analysis of an advertising work .
The author’s photo was used as illustrations.
2nd edition, processed
A manual intended for studying training courses" Advertising Language "," Stylistics of the Modern Russian Literary Language "(as well as Special Counsers), is focused on the development of information in the field of style of advertising text and the development of students" skills in a comprehensive discourse analysis of an advertising work .
The author’s photo was used as illustrations.
2nd edition, processed
Author:
Author:Высоцкая Ирина Всеволодовна
Cover:
Cover:Soft
Category:
- Category:Arts & Photography
- Category:Languages
- Category:Politics & Social Science
- Category:Reference books
ISBN:
ISBN:978-5-9765-4870-1
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