Linguistic foundations of business communication
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The textbook in section I in a simple, affordable form sets out the norms and standards of official business style, genre templates, rules for preparing documents, the basis of business ethics. Aspects of business communication are highlighted, which, in all importance, have not been reflected in the manuals of a similar topic. This is information about the problems of an adequate understanding of information, working with business terminology, and the assessment of business jargon is also given. Particular attention is paid to the forms of compression of information in a business text. Theoretical provisions are illustrated by relevant examples from various areas of institutional communication.
In section II, a system of exercises for working with voice as the main tool for business communication is proposed. This is the development of good diction and skills of proper reading, exercises for mastering the basic rules of Russian orthoepy. Recommendations are given on preparation for a successful oral performance. The features of constructing the phrase, the length of the phrase, contactive means, the rhetorical potential of influencing speech, work with special vocabulary and digital information are considered.
meets the requirements of federal state educational standards of higher education of the latest generation.
For undergraduate students studying in specialties related to management
In section II, a system of exercises for working with voice as the main tool for business communication is proposed. This is the development of good diction and skills of proper reading, exercises for mastering the basic rules of Russian orthoepy. Recommendations are given on preparation for a successful oral performance. The features of constructing the phrase, the length of the phrase, contactive means, the rhetorical potential of influencing speech, work with special vocabulary and digital information are considered.
meets the requirements of federal state educational standards of higher education of the latest generation.
For undergraduate students studying in specialties related to management
Author:
Author:Surikova Tatyana Ivanovna
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Languages
- Category:Politics & Social Science
- Category:Reference books
Series:
Series: Higher Education. Bachelor
ISBN:
ISBN:978-5-16-015853-2
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