Give way to drama. How to write interestingly even on boring topics. For copywriters, journalists, editors

From the author of the bestseller "write, reduce" and "rules of business correspondence"
Copyers, editors, journalists know that their work is not as creative as it seems from the outside. More often you need to write the text quickly, it is good to structure it and disassemble a boring topic, such as accounting and laws.
But even in this case there is a way to make the text interesting: this helps the dramaturgy. The book "Give up the drama" tells how to capture the reader"s attention at different levels: a theme, presentation, heading, accents, composition, conflict. This is all available in a commercial text and even if the author has little time to work.
Lyudmila Sarycheva promises: in order to work with playwright, it is not necessary to be a screenwriter and writer. You can give a little space to the drama even where it was not at first