Cognitive-discursive world modeling. Experience of compositional research in advertising communication

The purpose of the study is the establishment of general laws and the national -cultural specifics of the world -modification in advertising discourses of Great Britain and Russia. The book discusses the macrostructures of discursive worlds in a comparative aspect, revealed the leading property of discursive worlds in British and Russian commercial advertising, from the point of view of the profiling of linguistic -concepters with the world -fashioning potential, discursive worlds in commercial advertising of the two countries are analyzed, and the typology of text worlds is being developed. The material for the study is innovative network advertising.
For students, graduate students and teachers of philological faculties of universities