Business conversation
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The two -volume is the first domestic textbook on business communication - a new academic discipline, which has become mandatory for the preparation of specialists of many profiles at universities. The two -volume was created on the basis of the author’s course (read to the RAGGHIGS under the President of the Russian Federation and Moscow State University named after M.V. Lomonosov), which used classical approaches and the latest achievements in the communicative sphere. The presentation of the principles of business communication is based on the unification of the scientific and practical problems of such disciplines as rhetoric, logic, psychology, sociology, philosophy, ethics, cybernetics, management, the theory of information, semiotics, poetics, neurophysiology, which together can be called the “science of man . Business communication is understood by the author extremely widely wide - like any professional speech activity, therefore, the publication is designed for a wide range of real and future specialists in the fields of management, pedagogy, jurisprudence, theology, politics, diplomacy, journalism, advertising and public relations
Author:
Author:Zaretskaya Elena Naumovna
Cover:
Cover:Soft
Category:
- Category:Arts & Photography
- Category:Languages
- Category:Politics & Social Science
- Category:Reference books
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-392-26860-3
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