Language of the media and advertising. Game as a norm and as an anomaly
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The book shows how the language game is manifested in the texts of the modern newspaper and advertising discourse, how the techniques are reflected in the language of the language the ambiguity of the functioning of language units. The material studied is not simply indicative of the diversity of methods of language game in the media and advertising, but also proves that the language game increases the possibilities of the functioning of the language sign, thereby expanding the borders of the text as a whole.
For teachers, students and graduate students of philological faculties of universities, as well as all interested in active processes in modern Russian
For teachers, students and graduate students of philological faculties of universities, as well as all interested in active processes in modern Russian
Author:
Author:Ilyasova Svetlana Vasilyevna
Cover:
Cover:Soft
Category:
- Category:Medical Books
- Category:Politics & Social Science
ISBN:
ISBN:978-5-9765-2075-2
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