Language game in the communicative space of media and advertising
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The book is the first academic work on the language game in the media and advertising of the late XX - early XXI century, containing a rich systematized material on the topic of interest for the widest range of readers. The publication is based on a fundamentally new study of the entire arsenal of language funds used in the language game in all language levels in the media and advertising. The material is illustrated by numerous examples and explanations.
For teachers, students and graduate students of philological faculties of universities, as well as all interested in active processes in modern Russian
For teachers, students and graduate students of philological faculties of universities, as well as all interested in active processes in modern Russian
Author:
Author:Ilyasova S.V.
Cover:
Cover:Soft
Category:
- Category:Medical Books
- Category:Politics & Social Science
ISBN:
ISBN:978-5-9765-0825-5
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