Kidnapped: Children held hostage by marketers
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How to educate a reasonable consumer, someone asked Vili Satton, a ruthless robber and a raid, why he again and again robs banks. Because there is money, - followed the answer. Big business has long realized that children and children"s goods market are a real Klondike 21st century, which is why only in the United States annual advertising market for children exceeded $ 12 billion. Today, the most sophisticated technologies are used to knock out money from children and their parents, children are treated as an excellent tool for obtaining extensions. And the matter here is not only in the absence of ethics: aggressive marketing has a huge impact on the physical and mental health of our children, on the development of their personality, leading to irreparable changes in the psyche. This book is a practical guide for parents, educators and teachers
Author:
Author:Ekoff D.S. Raire R.Kh
Cover:
Cover:integral
Category:
- Category:Business & Money
- Category:Fiction
Paper:
Paper:White
ISBN:
ISBN:5-98124-108x
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