It can"t be. Paradoxes in advertising, business and life
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This book is the continuation of the bestseller"s common sense of contrary to ", which entered the list of the 10 best books of 2010 according to the magazine General Director .
What words are the discovery in advertising, marketing or business? This is not at all "Eureka!" How we are accustomed to count since childhood. How to force the client to carefully read your advertising within 2 hours? How do "Coca-Cola" and "Peppi" earn millions of dollars in war with each other? What is the secret of an ordinary assessing agent, who overnight famous for the whole world? How does fish scales are related to the sale of roofing materials? How to get a constant stream of customers from their competitors? Do you say that it does not happen? For a real marketer and a businessman, this is the most exciting, the most desirable words. After the phrase: "Strange, this can not be ..." It begins the most interesting in advertising, business and life
What words are the discovery in advertising, marketing or business? This is not at all "Eureka!" How we are accustomed to count since childhood. How to force the client to carefully read your advertising within 2 hours? How do "Coca-Cola" and "Peppi" earn millions of dollars in war with each other? What is the secret of an ordinary assessing agent, who overnight famous for the whole world? How does fish scales are related to the sale of roofing materials? How to get a constant stream of customers from their competitors? Do you say that it does not happen? For a real marketer and a businessman, this is the most exciting, the most desirable words. After the phrase: "Strange, this can not be ..." It begins the most interesting in advertising, business and life
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Calendars, Holidays & Souvenirs
ISBN:
ISBN:978-5-905641-04-6
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