Innovative retail. Organizational leadership and effective technology: Monograph
Please sign in so that we can notify you about a reply
In this monograph, they were systematized and theoretically compreheted occurring occurring in the world, and since 1991, the processes of retail retail networks were renewed and in Russia, in which independent merchants come, highly efficient trade corporations with easily recognizable trademarks. The author analyzes, summarizes and structures the experience of the formation and development of the largest international network corporations in the field of retail, such as Wal-Mart, Aldi, Carrefour, Ikea, Metro, Auchan, Vlarks @ Spencer, and many others. The work was built on the basis of the study of publicly available information on the websites of companies, attracting memoirs of major foreign owners of business and top managers of network companies, studying a large reservoir of sectoral literature, understanding the author who accumulated by the author of the twentieth years of experience in Russian retailers. The book is intended for students, graduate students and teachers of economic universities, managers of enterprises of all forms of ownership, employees of trading organizations. For anyone who is daily faced in their lives with shops and wants to know, and what is there behind the scenes
Author:
Author:Cheglov VP
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Computer & Technology
ISBN:
ISBN:978-5-8199-0606-4
No reviews found