Information technology in advertising

The purpose of this book is to introduce the reader with the basics of applying modern information technologies in promotional activities. The manual contains both theoretical material and practical tasks for working with database management systems, office programs, publishing systems. Considerable attention is paid to the use of multimedia technologies in advertising, software for processing promotional research results, advertising on the Internet.

The manual is drawn up in accordance with state educational standards of higher vocational education in the specialty "Advertising".

A tutorial is intended for students of higher educational institutions that receive education in the specialty "Advertising"