Information systems and technologies in economics and marketing (for bachelors) Textbook
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The textbook is designed to familiarize students with information systems and technologies in the economy, business and marketing activities. The theoretical foundations of the device and use of information systems in the activities of enterprises are revealed. The basic definitions and basic concepts in the field of corporate information systems and Internet technologies are given. Features of commodity, sales, communicative and pricing policy of the company in the electronic market, the possibility of promoting the company on the Internet through its own website and third-party resources are shown. The main characteristics of software products for enterprise management, accounting, financial analysis, marketing software products, statistical data processing packages are presented. The Federal State Educational Standard is 3+. For students of higher educational institutions students on the direction of training-38.03.01-economics, economics, economics, 03/38/06 - Trade profile "Marketing"
Author:
Author:Lashina Marina Vladimirovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Computer & Technology
Series:
Series: Bachelor
ISBN:
ISBN:978-5-406-05684-4
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