Information management technologies
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This manual considers the problems of using information technologies as a tool to optimize customer relationships. The role of customer -oriented management technologies in improving the efficiency of enterprises, the content of the main and specialized functions of information systems for managing customer relationships is revealed, and criteria for choosing their basic software are determined. On the example of the system of programs "1C: Enterprise 8.0", the main possibilities of practical application of CRM technologies are demonstrated in solving the problems of customer relationships management
Author:
Author:Shiremov Evgeny Leonidovich
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Computer & Technology
ISBN:
ISBN:4601546025951
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