In a healthy business - a healthy spirit. How great companies develop immunity to crises

Thoughtful strategy and its clear performance have always been key business success factors. But Rich Carlgard - the Publisher Forbes, an entrepreneur and an investor - believes that there is another important element. No matter how banal it sounds, these are the values ​​of your company. They cannot be bought. They cannot be copied. But it is they who provide long-term health to your business and allow you to cope with crises.
The author illustrates the results of its research by numerous examples - you will learn how the world giant FedEx organizes teamwork, the legendary Mayo Clinic attracts the best minds, and the cult manufacturer of bicycle Specialized creates stylish products affecting the feelings of buyers