Image of Russia. The concept of national and territorial branding
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In the 2nd edition of the monograph, a strategic approach to the formation of a modern image of Russia is more fully presented: the basic objectives and prospects for image policies are identified, the basic idea of a new image, its main communicators, tools of national and territorial branding is formulated. The authors emphasize that the success of Russian foreign policy today largely depends on the skillful use of soft power resources - symbolic capital of culture, political values and meanings concentrated in the new image of Russia. Added chapters on the comparative analysis of the Western and Eastern experience of the formation of national and territorial branding.
The monograph is of interest to politicians and government officials, specialists in the field of public management and public relations, as well as for managers of all levels
The monograph is of interest to politicians and government officials, specialists in the field of public management and public relations, as well as for managers of all levels
Author:
Author:Vasilenko Irina Alekseevna
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
Paper:
Paper:Gray
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